BUS 599 Week 4

Preparation (Required / Not Graded) Reading(s) from Successful Business Plan Chapter 8: The Competition Chapter 10: Marketing Plan & Sales Strategy Activities (Required / Graded) Discussion: A Rotten Apple? Supplemental (Optional / Not Graded) In Week 4, the focus is on the competition, sales, and marketing. Initially, you will build a local/regional company; however, this vision should carry you to consider a global strategy. Review the Journal of Management Inquiry’s article titled, “Management Emerging Multinationals Venturing Into Developed Economies: Implications for Learning, Unlearning, and Entrepreneurial Capability” located in Blackboard and at http://jmi.sagepub.com. Michael Porter’s Five Forces are explained in detail in this publication from Research Starters Business. Review Heather Wall Beckham’s publication (1 Jan 2015) titled, “Competitive Strategy” located at https://search.ebscohost.com/login.aspx?direct=true&db=e6h&AN=29964424&site=ehost-live&scope=site. Watch the video titled “The Global Competitiveness Report 2014-2015” (2 min 25 s) located athttps://www.youtube.com/watch?v=eVq9MBhWEmE. Review Legalzoom’s article titled, “Cost of Marketing: What Is the Average Budget?” (9 Dec 2009) located at https://www.legalzoom.com/articles/cost-of-marketing-what-is-the-average-budget.

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