BUS 599 Week 3

Preparation (Required / Not Graded) Reading(s) from Successful Business Plan Chapter 7: Target Marketing Chapter 10: Marketing Plan & Sales Strategy Video(s) Watch the video located in the Week 3 tab of Blackboard. The video introduces you to the MS Excel “Business Plan Financials” (see: Course Required Files in Week 1). The use of these financial worksheets is required in several graded project deliverables which you will submit over the course of the eleven (11) week course. Activities (Required / Graded) Assignment 1: Company Description and SWOT Analysis Discussion: Don’t Miss the Mark Supplemental (Optional / Not Graded) None

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